Innovative Anglo-Saudi partnership to bring world-first AI-designed livery to Formula E World Championship circuits

Now there's an innovation that redefines motorsport design.

The world of motor racing has always been at the forefront of technology and modernization.

However, the recent collaboration between NEOM and the McLaren Formula E Team has taken car racing to a whole new level, if only from an aesthetic point of view.

Presenting to the world the first livery of a single-seater designed entirely by theArtificial intelligence, the two halves of the important Anglo-Saudi partnership have demonstrated how technology can go beyond mere performance, profoundly influencing the aesthetics, identity and perception of a stable.

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From Arabia to England a shared vision of the future

The partnership between NEOM, designed on the Arabian peninsula to be one of the most sustainable and technologically advanced cities in the world, and McLaren, a pillar in the motoring universe which in 2023 will celebrate sixty years since its foundation by Bruce McLaren in 1963, represents a perfect harmony between sustainability, technology and passion for racing.

Both realities have a common vision of the future, in which innovation and sustainable development go hand in hand, and this collaboration is the tangible manifestation of this vision.

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Artificial Intelligence as a catalyst for creativity

While in the past, livery design was a process that required hours of manual work, iterations and reviews, the adoption of AI has completely revolutionized this paradigm.

THEArtificial intelligence, with its ability to learn, analyze and generate new realities, has opened up an infinite range of creative possibilities, generating a design that is not only aesthetically appealing, but also represents the values ​​and identity of both NEOM and McLaren.

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Six illustrations from the thought of René Rast and Jake Hughes

The livery features artwork built on visions of the future provided by pilots René Rast and Jake Hughes, as well as four members of NEOM's Graduate Development Program.

Each contributor has provided a personal point of view, which is combined in an end-to-end AI process to generate the varied color scheme of the cars.

First, the visions are elaborated by aArtificial intelligence text to create a series of suggestions.

Subsequently, the recommendations are used to generate an individual artwork for each 'view', using a text-image AI.

Finally, the six illustrations are combined into one artistic layout using an IArtificial intelligence from image to image, before being enhanced to create the high resolution graphics that McLaren Racing's designers mapped onto the car.

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“Being involved in a Formula E team is functional to several perspectives that we at NEOM hold dear: from the governance of sustainable solutions and the cultivation of Saudi talent through development opportunities to the supply of new technologies to the entire world”said Nadhmi Al-Nasr, CEO of NOS.

“We took advantage of creative and innovative technology to create with Artificial Intelligence a livery that celebrates, at the same time, a milestone in the history of McLaren and multiple visions of the future”.

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“We were delighted to collaborate with NEOM on the creation of the first AI-designed livery in motorsport. When the car took to the grid in London on the weekend of 29 July, it marked a pivotal moment in celebrating our 60th anniversary.", he added Zak Brown, Chief Executive Officer of the Mclaren racing.

“We have a long history of innovation in motorsports, and beyond. While we remember and celebrate our past, it is equally important to look to the future and continue to break new ground…”.

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Towards a future where AI and motorsport merge

This innovation is not only a testament to the growing influence of AI in the world of design, but also marks the beginning of a new era in racing.

With ever more advanced technologies entering the track, the line between man and machine is blurring, leading to a symbiosis where technological innovation and the human passion for racing merge into a unique and dynamic reality.

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