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Imagination and intelligence in power: it is the first "NFT Fest" in Lugano

Here's how and why Italian Switzerland deserves the largest event in Europe on Non Fungible Tokens and the third generation Web

Imagination and intelligence in power: it is the first "NFT Fest" in Lugano
The press conference to present the “NFT Fest & Web3 Conference” 2023 in front of the Palazzo dei Congressi in Lugano
(Photo: Lugano Living Lab L*3)

Analogues, born too tired for any effort of the imagination, skeptics by bias, well: get ready to move on!
The “NFT Fest” is coming to Lugano, that is, the materialization of everything that virtual reality and digitization so far you have heard, been able to imagine, and perhaps ignore so as not to emerge from blissful ignorance, read: comfort zone, the illusion that we know enough about life and the future.

Anticipation for the "NFT Fest & Web3 Conference" is growing in Ticino

NFT Fest: Michele Foletti, Mayor of Lugano
Michele Foletti, Mayor of Lugano, in front of the Palazzo dei Congressi on the occasion of the press conference to present the “NFT Fest & Web3 Conference” 2023
(Photo: Lugano Living Lab L*3)

Michele Foletti, Mayor, and Roberto Gorini, entrepreneur, in perfect harmony about the future

If the Mayor Michael Foletti, in his presentation of the event, recalled that, thanks to the digital economy, Lugano is an area with high added value in an area, such as the cantonal-Ticino area, which instead stands out for its declining profitability, so it was the turn of Robert Gorini, CEO and founder of Noku, among the organizers of the event, thank the city municipality for its openness to innovation, but also remember that the NFT, to which we will return shortly, I am one technology which will inevitably change our lives.
Let's summarize it with an irreverent example: i Not Fungible Token they are like postage stamps, exchanged and accepted as signs of value precisely because they represent the payment of the tax for sending postal correspondence.
The difference with NFTs is that, with the latter, you can own any asset.
Having clarified the concept, and comforted by the fact that insiders, after reading these notes, will return to take refuge in their world, let's go back to addressing the general public.
Let's face it: the "NFT Fest & Web3 Conference" 2023 in Lugano, as well as a concept, an exhibition formula, is an "exaggerated" event, just as "exaggerated", decentralized and without limits, is the digital universe of which it is the expression.
It will be the largest themed event in Europe.

Discovering digital art with the "Cyber ​​Dreams" exhibition

NFT Fest: Roberto Gorini, CEO of Noku
Roberto Gorini, CEO of Noku and co-organizer, in front of the Palazzo dei Congressi in Lugano on the occasion of the press conference to present the “NFT Fest & Web3 Conference” 2023
(Photo: Lugano Living Lab L*3)

From Thursday 7th to Monday 11th September everywhere on the banks of Ceresio, including the former Ciani nursery school

The event begins on Thursday 7 September and ends on Monday 11, and occupies the places of greatest attraction in the city centre: the Palacongressi, Villa Ciani and the former Asilo Ciani, the Lugano Casino, the lakefront and Via Nassa, which from ” traditional is transformed into the capital of virtual luxury.
The protagonists will be the Web3 enthusiasts, who will make the city on the banks of Ceresio the navel of the computer universe.

In Lugano, NFTs also mark the digital transformation

The city of Ticino is at the center of Web3's turnover, estimated at 320 billion dollars

Let's explain: Web3 is there technology of the latest generation that connects the Internet to Block Chain, that is, the arm to the mind in the use of digital functions.
Theme of the meetings of the "NFT Fest": art, music and entertainment.
Economic value of the market underlying these activities: the aggregate of the entertainment-related sector alone, gaming, is estimated at 320 billion dollars worldwide, and Lugano with this type of initiative understandably stands as a candidate to carve out a slice before the competition .

From Lugano a digital loan of 100 million francs

The teaser of the work “LVGA/XY Flowers” ​​created outside the Palazzo dei Congressi in Lugano

"Party" with 160 speakers, 60 projects, 50 artists, 10 installations and 6 collateral events

With what prospects? Let's see: the speakers present in Lugano will be only 160, while the waiting list for registrations for the next editions arriving from all over the world is already long.
In the “NFT Fest” 2023, 60 projects will be presented, 50 artists will perform, 10 installations will be available, and the same number of virtual reality simulators.
Will they be enough to enliven the five days of the event?
No, because 6 collateral events are added to the above, such as "Mutant Dinner", "World of Women", the after party at the Lugano Casino, and the "Bored Lugano Yacht Party", organized thanks to the Bored Ape Council .
The latter is one artistic community digital: take our word for it; or, perhaps better, come and check it out in person.
Taken as a whole, these initiatives materialize in a tangible and concrete way the activities hitherto confined to virtual world and who, in their approach to reality, today as in the past experience a mix of enthusiasm and skepticism linked to all the pioneering phenomena that aim to impose themselves and justify themselves to public opinion beyond the interest of the day.

This is how Lugano put its digital future in… the bank 

Outside the Palacongressi, a work tokenized with the 3AChain digital register

Let's go back to the “NFT Fest & Web3 Conference” 2023.
It is built outside the Palazzo dei Congressi in Lugano a work ephemeral, a collage, then tokenized, for the meaning of which read above, and distributed electronically via the 3ACain digital register in Lugano, the Blockchain small town.
During the “festival of Not Fungible Token” will be issued 5 NFT original collections, including the MyLugano Apes of the Town Hall, which are caricatures, also exhibited in the city centre: seeing is believing.

“3Achain”: this is how Lugano promotes a blockchain with triple A

NFT Fest: Alessandro De Grandi

Alessandro De Grandi, CEO and co-founder of The Nemesis, in front of the Palazzo dei Congressi in Lugano during the press conference to present the “NFT Fest & Web3 Conference” 2023
(Photo: Lugano Living Lab L*3)

And from The Nemesis the vernissage of a Metaverse entirely set in Lugano

The project of the company The Nemesis and inspired by the city of Lugano is placed between past and present.
It is an artificial realization, a Metaverse, where users can meet remotely, play games, find out about exhibitions, historic city places and ongoing events in the metropolitan area.
What seemed like science fiction only before the pandemic is now reality: instead of making an appointment in the centre, perhaps under inclement weather, people, in this case virtual users, can meet in the same urban spaces but reconstructed digitally, and without the need to consult maps or ask passers-by for information, who by custom, when asked for an indication, never know where they are, but are there nonetheless.

Thus Lugano has evolved into the most dynamic Swiss digital hotspot

NFT Fest: Roberto Mazzantini
Roberto Mazzantini, President of the “Via Nassa Association” and CEO of Mazzantini & Associati, in front of the Palazzo dei Congressi in Lugano on the occasion of the press conference presenting the “NFT Fest & Web3 Conference” 2023
(Photo: Lugano Living Lab L*3)

Via Nassa queen of liveliness and attractiveness of the historic center and in… virtual reality

Let's go back to “NFT Fest” 2023.
The program now summarized is accompanied by evenings with a gastronomic, musical or simple entertainment theme: in short, the digital world comes out of the laboratories and presents itself as an alternative to our daily needs.
Even la has not escaped this evolution Via Nassa, ready to confirm its liveliness and attractiveness, and therefore mark its presence, even in the virtual reality, with exclusive meetings, themed events, extractions of digital vouchers for participants, and much, much more, found at the URL address www.vianassalugano.ch/nft.
Let's face it: the COVID-19 experience is over, and we have overcome its difficulties by preparing for the new era we knew was coming.
Today, remember the “NFT Fest & Web3 Conference” 2023, we just have to become the protagonists…

Lugano global beacon of digitization and crypto economy

The presentation trailer of the art exhibition “Cyber ​​Dreams – Digital Dreams” in Lugano

NFT Fest: the logotype

The logotype of the “NFT Fest & Web3 Conference”

Location

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