Real estate tokenization, equity crowdfunding and DeFi. These are concepts that until recently were futuristic, but which are now part of the digital business routine.
Some data explain the phenomenon: 16,4 billion dollars is the value of the market generated by influencers in 2022; the figure rises to 104 billion if the reasoning is extended to the creator economy considering that at least 50 million people today work as "creators".
Companies observe the phenomenon with interest: three out of four will invest in the creator economy during the year.
Well, today thanks to NFTs it is possible to sell real and exclusive experiences.
The first experiential NFTs, called eNFTs, are presented by the tech company ChainLab in collaboration with Velvet Media, a marketing agency.

Notable's project white paper

For the first time the Web3 leaves the Metaverse and merges with physical reality

The reality is called Notable and is destined to change the relationship between influencers and fans: it is the first time that Web3 has left the Metaverse and merges with physical, digital and real reality, now they become one.
NFTs are digital certificates that confer ownership and authenticity to a physical or digital object. Notable will be an NFT marketplace, i.e. a site where it is possible to create, sell and exchange non-fungible tokens, however focused on a particular type of asset: the eNFT.
These are tokens linked to an experience (physical or digital): from shooting a penalty against your team's goalkeeper to backstage with your favorite singer.

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A process guaranteed by "smart contracts" based on Blockchain technology

The peculiarity is that the whole process up to the creation of the experience will be guaranteed by Notable's smart contracts, based on Blockchain technology.
The project has been embraced since its inception by Velvet Media, a Veneto agency already known for having launched a project that will give birth to the first metaverse dedicated only to music.

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Andrea Zaniolo is Chief Innovation Officer: “A few years ago we were the first to bring the concept of phygital to events, transforming them from physical to virtual,” he says.
"We saw in this ChainLab project the possibility of bringing fans closer to their icons, allowing the influencer to earn directly from their creations, monetizing their popularity".

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Luca De Zordo: “About fifty influencers, for around 2 million followers”

Therefore, the eNFT business is ready to take off in Italy as well. “In this initial and testing phase, about fifty influencers have expressed their interest, who together represent over two million followers and who will make a dozen different experiences available”, concludes Luca De Zordo, CEO of Notable.
“It's a business for them. In fact, once the user has purchased the token, he will also be able to evaluate a medium-long term investment, keeping the token on the platform or in his personal wallet. If after a certain period of time the artist's popularity grows, his NFTs will increase in value, and the buyer will be able to resell them”.

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Riccardo Caneve: "Here the peculiarity is a royalty on each exchange of the asset"

“The partnership with Velvet Media represents a great opportunity for us, which we are honored for”, declares Riccardo Caneve, Chief Operating Officer of Notable.
“Their experience, added to the network of relationships formed over the years with important personalities, will allow us to amplify our voice on the Italian territory. We will provide the necessary technology to manage the creation of NFTs and transactions”.
And yet: “The peculiar feature of eNFTs is in fact the royalty on each exchange of the asset: the creator will earn a percentage of the proceeds for each future transaction between users. A sort of secondary market is also born, of fans who invest in young artists and sell the eNFTs when they increase in value".

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Notable is a marketplace of "experiential" NFTs, i.e. linked to an experience (physical or digital) with the person who generated them, which can be a natural person or a corporate brand

The goal is to allow everyone to invest in the most precious asset: people

Notable was created with the aim of allowing everyone to invest in the most precious asset there is: people.
It is a marketplace of "experiential" NFTs, i.e. linked to an experience (physical or digital) with the person who generated them, which can be a person or a brand.
By purchasing this type of tool, the user will be able to decide whether to redeem and live the experience itself, or keep the NFT as a form of investment in the growing success of the Creator.
The product was released during the summer of 2022, a few months after the launch of the NBL token on the cryptocurrency market, and the project already has dozens of personalities (such as influencers and artists) interested in publishing their NFTs and sharing them with their audience .

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From December 2021, three investment rounds and listing on PancakeSwap

The launch of the project took place in December 2021, a year which after three investment rounds ended with the IDO (Initial Decentralized Offer) and the simultaneous listing on PancakeSwap of their utility token, NBL.
From a technical point of view, the project and the token are currently integrated with the Binance Smart Chain, although integrations with other main chains are foreseen in the plan, including Ethereum and Solana.
Numerous creators (over 50) have already shown interest in creating experiential NFTs as soon as the platform is released, driven by the potential (both economic and image) that the world of NFTs can provide: they represent a couple of million followers in all , followers or friends…

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There is a team of thirty-year-old Italians, operating from the Emirate hub of Fujairah

Although it is a company based in the Emirate of Fujairah, near Dubai, one of the global poles of interest for the world of cryptocurrencies, the founding team is very Italian and is made up of a team of thirty-somethings.
They are Luca De Zordo, CEO, Giacomo Voltolina, CTO, Riccardo Caneve, COO, Nicu Bosca, CMO and Riccardo Barcolari, CRO.
Notable can already boast important partnerships and collaborations both in the crypto sector (BakerySwap and PolkaEx) and with well-known influencers on the Italian scene, and beyond; they were also interviewed by Marco Montemagno.

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