Coming from a family of third generation entrepreneurs, Salvatore Totino Longo attended classical high school and at the same time acquired skills in programming. He becomes a TOC (Theory of Constraints) Entrepreneur and approaches systemic economic-social analysis before graduating and specializing in finance and economic policy. He leaves a leading Italian credit institution to found Net Economics Research company, focusing on the development of systemic and network strategies and competitive advantages through the use of Open Data & Big Data. Totino Longo becomes a chartered accountant, statutory auditor and auditor of local authorities, supporting the creation of new businesses. On the research front, Salvatore extends the concept of BPMN by integrating digital processes and the Internet (iBPMN). Co-founder of five coderdojos, he studies and defines the "analog-digital conflict of learning", he is Innovation Manager and collaborates in the UnionCamere PID project. He loves Socrates, Ennio Flaiano, paradoxes and tautologies.