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Photo gallery: Artificial intelligence becomes governance in Laax
From GALAXY to humanoid robots, a summit chronicled AI's shift from technological experimentation to managerial responsibility.
“AI, Leadership and Future” sums up the summit's theme: artificial intelligence is addressed as a managerial and organizational issue, not just as a technical evolution or operational tool (Photo: Philipp Ruggli)
The images dedicated to the AI Mountain Summit they tell of a decisive passage for theartificial intelligenceFrom a fascination with models to the need to transform them into operational value. In Laax, in the canton of Graubünden, an Alpine resort became a privileged observatory for a day on the future of AI in businesses, including strategy, managerial responsibility, digital infrastructure, and new forms of automation.
La photogallery presents an event that transcends the conference dimension. The mountain landscape, the GALAAXY spaces, the discussion rooms, the terraces, and the presence of the participants create a clear narrative: artificial intelligence is no longer just a technical topic, but a question of leadership, organization, and decision-making. Bringing it to over 2.000 meters above sea level also means changing the perspective on how companies, institutions, and professionals approach digital transformation.
The first edition of the AI Mountain Summit, organized by the Weisse Arena Group and digital-liechtenstein.li, brought together over 250 decision makers and interested parties around a concrete question: how to move from pilot projects to measurable impact. This is a key issue for many companies, which have already experimented with chatbots, co-pilots, generative tools, and automation, but are still struggling to integrate them consistently into their processes, roles, and business models.
The point is no longer just to adopt AI. The key is to govern it. The images of the speakers on stage and the audience listening demonstrate this maturation: the focus shifts from novelty to the construction of metrics, responsibilities, controls, skills, and human validation criteria. A technology can be powerful, but it becomes truly transformative only when it enters a process, improves a decision, reduces friction, or generates a new operational capability.
The Alpine setting reinforces this interpretation. The GALAAXY at Crap Sogn Gion functions not only as a scenic venue, but also as part of the message. The ascent to the top, the open spaces, the gondolas, the terraces, and the sessions spread across different rooms contribute to creating a physical distance from ordinary corporate environments. In this scenario, the discussion on AI takes on a less abstract and more strategic tone: it's not just about tools, but about choices.
The photographs dedicated to networking moments are particularly significant. Innovation happens not only through keynotes, but also through informal exchanges between executives, consultants, technologists, researchers, and infrastructure providers. AI requires ecosystems, not isolated decisions. It requires reliable data, internal expertise, technology partners, cloud, security, governance, and a management culture capable of distinguishing between an interesting prototype and a useful application.
One of the most visible elements of the day is the presence of robotics. The humanoid robot Henrietta and the dog robots from Edelweiss Innovation & Intelligence Institute AG take artificial intelligence off the screen, demonstrating the transition from language models to cyber-physical systems. robotics It expands the scope of innovation: it is no longer just about generating texts, images, or analyses, but about interacting with real environments through sensors, actuators, and autonomous behaviors.
This physical dimension makes the issue of responsibility even more evident. An AI agent suggesting a response, a system automating a process, and a robot operating in space all share the same requirement: they must be controllable, verifiable, and governed by clear rules. The promise of autonomy grows alongside operational risks, from the management of sensitive data to the quality of outputs, to the traceability of decisions.
The sessions dedicated to cloud, infrastructure, and AI agents highlight the less visible but more crucial side of transformation. Without robust data architectures, integration with enterprise systems, and control over computational costs, many projects remain isolated demonstrations. Widespread adoption doesn't automatically equate to productivity: to create value, AI must become part of everyday work, connect to existing systems, and produce measurable results.
In this sense, the AI Mountain Summit also tells of a new phase for the digital transformationIn recent years, many companies have focused on platforms, data, and automation. Now the debate is shifting to agentic models, AI governance, trust, compliance, scalability, and economic impact. Innovation is no longer just introducing technology, but redesigning the way an organization decides, controls, and learns.
The presence of speakers from companies such as Microsoft, AWS, EY, Zalando Tech Hub Zurich, AlpineAI, and Unique AI demonstrates the diversity of the topic. Artificial intelligence spans the cloud, consulting, e-commerce, applied research, infrastructure, leadership, and risk management. Each presentation adds a piece to the same question: how to transform AI from a general promise into a concrete lever for businesses, regions, and supply chains.
For the Alpine region, the summit also has territorial significance. Switzerland, Liechtenstein, and neighboring regions don't necessarily compete for the critical mass of major global hubs, but they can build agile platforms for exchanges between companies, institutions, and specialized expertise. In this context, Laax becomes more than an evocative venue: it becomes a place where tourism, infrastructure, services, finance, technology, and organizational innovation can interact.
The power of images lies precisely in making this convergence visible. Audiences, robots, alpine terraces, workrooms, and informal moments demonstrate that AI doesn't exist in a single space. It enters boardrooms, technical teams, commercial strategies, cloud systems, regulated processes, and territories seeking a new positioning. The mountain thus becomes a tangible metaphor: to scale AI, it's not enough to simply climb; you need to build a path, equipment, and responsibility.
In this photo gallery, the AI Mountain Summit therefore appears as an Alpine laboratory on the maturity of artificial intelligenceNot a showcase of tools, but a vantage point on the transition from testing to impact, from curiosity to governance, from automation to leadership. If the format manages to maintain this balance, it could become a useful space for understanding how Alpine Europe interprets the new phase of AI: less enthusiasm for the prototype, more attention to scalability, trust, and operational decisions.
The outdoor area of GALAAXY demonstrates the hybrid nature of the Alpine location: sport, architecture, and landscape interact with the AI Mountain Summit format dedicated to AI, leadership, and the future of business (Photo: Philipp Ruggli)
The interior of the GALAAXY in Laax shows a space designed for meeting and conversation: an informal atmosphere that accompanies the summit between networking, professional discussion and a culture of innovation (Photo: Philipp Ruggli)
A participant photographs the moment on the summit's alpine terrace: the Laax experience combines content on artificial intelligence, networking, and visual storytelling of the high-altitude context. (Photo: Philipp Ruggli)
Conversations and professional exchanges in the outdoor spaces of GALAAXY: the AI Mountain Summit combines on-stage content with an informal dialogue between companies, technologists, and decision-makers (Photo: Philipp Ruggli)
The GALAAXY Sun Deck during a break in the summit: participants meet for networking, informal discussions, and social spaces built around the themes of AI and innovation (Photo: Philipp Ruggli)
Wolf Lotter, business journalist and knowledge economy thinker, speaking at the AI Mountain Summit 2026 in Laax on the mature relationship between business, leadership, and artificial intelligence (Photo: Philipp Ruggli)
Marco-Andrea Buchmann, Head of Applied Science at Zalando Tech Hub Zurich, gives a keynote address at the AI Mountain Summit 2026 in Laax on AI, applied research, recommendations, and innovation in e-commerce. (Photo: Philipp Ruggli)
Tobias Müller, journalist and moderator at SRF, and Pascal Kaufmann, CEO and Board Member of AlpineAI, during a discussion at the AI Mountain Summit 2026 in Laax on the topics of sovereign AI, research, and robotics (Photo: Philipp Ruggli)
At GALAAXY in Laax, meetings between participants complement plenary sessions: the AI Mountain Summit promotes dialogue between different skills, from technology to business strategy. (Photo: Philipp Ruggli)
The audience follows one of the sessions of the program in Laax: the public's attention confirms the interest in AI seen as a strategic, operational and managerial theme (Photo: Philipp Ruggli)
Sina Wulfmeyer, Chief Data Officer at Unique AI, speaking at the AI Mountain Summit 2026 in Laax, addresses the transition from pilot projects to scalable AI applications. (Photo: Philipp Ruggli)
Christoph Schnidrig, Head of Technology at Amazon Web Services Switzerland, delivers a keynote address at the AI Mountain Summit 2026 in Laax, focusing on AI infrastructure for Europe and new digital agents. (Photo: Philipp Ruggli)
Three participants pose on the GALAAXY terrace during the AI Mountain Summit 2026: the summit alternates technical sessions, moments of discussion and networking opportunities at high altitude (Photo: Philipp Ruggli)
Michael Brändle, Head of Technology Financial Services ALPS at AWS Switzerland, during a session on Agentic Transformation at the AI Mountain Summit 2026 in Laax, focusing on the transition from AI strategy to business impact (Photo: Philipp Ruggli)
A discussion session in the GALAAXY lounge areas: the microphone is passed between participants, confirming the role of dialogue as an essential element of the summit in addition to the keynotes (Photo: Philipp Ruggli)
Three participants pictured on the summit terrace in Laax, amidst the event and EY banners: an image that conveys the relational nature of the format dedicated to AI and leadership (Photo: Philipp Ruggli)
Bird's-eye view of a breakout session in the GALAAXY lounge spaces: The circular format encourages direct discussion, listening, and interaction among participants on AI and business transformation. (Photo: Philipp Ruggli)
Tobias Müller, journalist and moderator at SRF, introduces the opening talk with Reto Gurtner, president of the Weisse Arena Group, at the AI Mountain Summit 2026 in Laax, dedicated to AI, leadership, and the future. (Photo: Philipp Ruggli)
Lunch break and networking at GALAAXY: the tables become a space for informal discussion between participants, companies, and professionals working on digital innovation issues. (Photo: Philipp Ruggli)
Group photo outside GALAAXY: Participants pose amidst the visual landmarks of the AI Mountain Summit and EY, in a setting that combines professional networking and Alpine scenery (Photo: Philipp Ruggli)
Adrian Ott, Partner and Chief Artificial Intelligence Officer at EY Switzerland, speaking at the AI Mountain Summit 2026 in Laax: the session addresses governance, risk, and trust in AI adoption. (Photo: Philipp Ruggli)
Sascha Lobo, author and digital analyst, will be speaking live on screen at the AI Mountain Summit 2026 in Laax: his keynote will explain how AI is changing leadership, business, and strategic decisions. (Photo: Philipp Ruggli)
Marc Holitscher, National Technology Officer of Microsoft Switzerland, during the AI Mountain Summit 2026 in Laax: his speech addresses the role of AI in competitive differentiation of companies (Photo: Philipp Ruggli)
Tobias Müller, journalist and moderator at SRF, and Reto Gurtner, president of the Weisse Arena Group, during the Opening & Fireside Talk of the AI Mountain Summit 2026 in Laax, dedicated to AI, leadership, and the future (Photo: Philipp Ruggli)
A moment of discussion among the participants of the AI Mountain Summit 2026, with the backdrop of the Alps to underline the distinctive nature of the format: bringing technological innovation outside of conventional venues (Photo: Philipp Ruggli)
Group portrait on the GALAAXY terrace between the AI Mountain Summit and EY banners: the Alpine backdrop of Laax accompanies the discussion on AI, business, and digital transformation (Photo: Philipp Ruggli)
Tobias Müller, moderator and SRF journalist, opens the AI Mountain Summit 2026 in Laax in front of the GALAAXY audience: the session introduces the discussion on artificial intelligence, leadership, and the future of business (Photo: Philipp Ruggli)
Participants outside GALAAXY during the AI Mountain Summit 2026: The architectural and Alpine setting of Laax accompanies the transitional moments between sessions, meetings and professional networking (Photo: Philipp Ruggli)
Roger Guntli, Head of ICT at FMA Liechtenstein, during a networking event at the AI Mountain Summit 2026 in Laax: The informal discussion links AI, regulation, and digital transformation (Photo: Philipp Ruggli)
Informal exchange between professionals in the Alpine setting of Laax: The AI Mountain Summit uses distance from traditional corporate environments to foster more open discussions on technology and leadership. (Photo: Philipp Ruggli)
Polly Hollenstein of PollyFood and Vania Lenherr of Hoi Internet during a discussion at the AI Mountain Summit 2026 in Laax: networking connects businesses, digital innovation, and AI culture (Photo: Philipp Ruggli)
Conversations between participants on the GALAAXY terrace, at over 2.000 meters above sea level: the summit combines strategic content, professional discussion, and an Alpine setting designed to foster new perspectives (Photo: Philipp Ruggli)
Josef Christiein during a demonstration with a robot dog at the AI Mountain Summit 2026 in Laax: the image illustrates the transition from software-based artificial intelligence to applied robotics in real-world contexts (Photo: Philipp Ruggli)
Informal conversations among the summit participants in Laax: Direct exchange between decision-makers, experts, and companies is one of the central elements of the new format dedicated to artificial intelligence in the business world (Photo: Philipp Ruggli)
Ivo Forster, former CEO of FC St.Gallen Event AG, and Kevin Forster, Chief Operating Officer of DeepCloud AG, during a networking moment on the GALAAXY terrace at the AI Mountain Summit 2026 in Laax (Photo: Philipp Ruggli)
Mirco Stoffel, Head of Business Consulting for AI at Axians Switzerland, during a networking event at the AI Mountain Summit 2026 in Laax, discussing AI and business innovation with other participants (Photo: Philipp Ruggli)
Group portrait outdoors among the AI Mountain Summit and EY banners: the photograph documents the event's relational dimension and the dialogue between innovation, business, and the local community (Photo: Philipp Ruggli)
Outdoor photo opportunity during the AI Mountain Summit 2026: Participants pose amidst the event's identities, partners, and Alpine panorama, taking a break between content and networking (Photo: Philipp Ruggli)
The keynote presentation, screened in the room, addresses how artificial intelligence is changing the economy, society, and leadership: a central part of the program dedicated to decision makers and businesses (Photo: Philipp Ruggli)
“AI, Leadership and Future” sums up the summit's theme: artificial intelligence is addressed as a managerial and organizational issue, not just as a technical evolution or operational tool (Photo: Philipp Ruggli)
Welcoming attendees at the AI Mountain Summit 2026: The new format dedicated to "AI, Leadership and Future" brings together decision makers and practitioners to discuss the role of AI in organizations. (Photo: Philipp Ruggli)
Music and an Alpine atmosphere accompany the networking moments at the summit in Graubünden: the relational dimension of the event complements the program dedicated to artificial intelligence, leadership, governance, and digital transformation. (Photo: Philipp Ruggli)
The cabin of the Laax cable car recalls the logistical dimension of the summit: the ascent to the GALAAXY becomes part of the experience, connecting alpine mobility and digital conferencing at altitude (Photo: Philipp Ruggli)
A humanoid robot sitting in the spaces of the AI Mountain Summit recalls the theme of physical AI: from content generation to interaction with the environment, robotics expands the scope of innovation (Photo: Philipp Ruggli)
View of the GALAAXY at Crap Sogn Gion, above Laax: The AI Mountain Summit venue combines modern infrastructure with Alpine scenery, creating a distinctive context for discussions on technology and digital transformation. (Photo: Philipp Ruggli)
"AI Mountain Summit": When Artificial Intelligence Becomes a Business Strategy
Tobias Müller, moderator and SRF journalist, opens the AI Mountain Summit 2026 in Laax in front of the GALAAXY audience: the session introduces the discussion on artificial intelligence, leadership, and the future of business (Photo: Philipp Ruggli)
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