Leading global beauty and tech experts will be arriving at LAC in Lugano on May 18th for a discussion on strategies and new business models.

Between increasingly frequent and sudden changes and revolutions, the Lifestyle Innovation Day It continues to represent a key point of reflection and discussion. A crucial event for those in the fashion, design, beauty, digital, and travel sectors who constantly face unprecedented challenges and want to take advantage of this opportunity to establish direct contact with the pioneers of those very transformations.

The fifth edition, awaited Monday May 18 At the LAC in Lugano, it will once again explore the new trends, new growth strategies, and new creative solutions transforming consumption and business models as well as everyday life. The event is promoted, as per tradition, by the Dagorà ecosystem, which focuses on scalable, people-centered innovation.

And speaking of human capital, There will be many important speakers present, including professionals, designers, investors, and speakers, who will participate with the aim of strengthening a more innovative LifestyleTech ecosystem and concretely discussing the impact of new technologies.

A connection space to transform innovation into competitive advantage

At the base of the project Dagorà Lifestyle innovation hub There's a clear approach: creating a space for connection to transform innovation into concrete applications and new business opportunities. Lifestyle Innovation Day fits into this vision, with brands, tech companies, investors, and startups invited to discuss all the structural changes redefining the LifestyleTech sector. A fertile ground for innovation, which can thus be transformed into a concrete lever. to generate a competitive advantage.

Artificial intelligence, for example, opens up new possibilities for understanding consumer behavior, allowing us to anticipate their needs and interpret increasingly complex dynamics in real time. At the same time, however, the importance of collaborative platforms is growing, fostering rapid experimentation and the spread of a culture geared toward change.

Another key element concerns the evolution of organizational models, increasingly oriented toward flexible structures and cross-functional teams capable of adapting to ever-changing environments. This is complemented by the issue of investments and market transactions, with funds, private equity firms, and venture capital firms engaging in direct dialogue with companies and innovators, helping to shape the future trajectories of the entire segment.

At the heart are the new perspectives that are redefining the future of lifestyle

Precisely because the summit is configured as a strategic crossroads Where fashion, beauty, design, and sportswear converge to navigate the complexities of a rapidly changing global market, this year's edition brings together a selection of international experts and decision-makers to share insights and analyses on AI transformation, consumer evolution, and brand development.

By bringing together similar yet diverse fields, the event offers a cross-cutting perspective, essential for translating innovation into strategic superiority and outlining the perspectives that are already helping to redefine the future of lifestyle.

Keynote speakers expected at this year's event

Among the names already confirmed are: Philip Lombardi, Municipal Authority at City of Lugano & President at LTCC, Stephen Rizzi, Director of the Economy Division of the Canton of Ticino, and obviously Charles Terreni, President of Dagorà. But also Emile Dupont, Knowledge and Technology Team Leader at Innosuisse, Monica Duke Widmer, President of USI, Carsten Trenz, VP Digital EMEA at VF Corporation, Christoph Engl, CEO of Oberalp Group, and Dario Cardamone, VP Global Marketing at Guess.

They intervene alongside them Gian Matteo Franzoia, Principal of HIG Capital, Giovanni D'Antonio, CEO of Miamo, Jarvis Macchi, Global Brand Director Persol of EssilorLuxottica, Massimo Dell'Acqua, Managing Director & Executive Board Member of Legami e Olivier Barth, Chief Digital Officer of Chloé. From the world of retail and distribution come Paul Parmeggiani, EMEA Director of Countries and Country Managing Director Italy of Salomon, Raffaele Rossetti, President & CEO of Pinalli, Rossana Mastrosimini, Branded Retail Channel Director at LEGO, Alessandro Pacetti, Global Director to Consumer of Vibram Group, and Alex Hoye, Co-founder & CEO of FSSC.

Among the speakers also Arianna Colombari, Group Communication & Sustainability Director of Tecnica Group, Barbara Kern, Head of Sales and Marketing at Mavala e Paul Deponti, CEO & Head of Strategy of Veralab. Also present Carlo Bertolotti, CEO of Bottega Verde, Cholley Paydar Bavandpour, President of Cholley Suisse, Diego Baronchelli, Salomon DTC EMEA, Edwin Navez, CEO of Assos of Switzerland, Gianluca Tacchella, CEO of Carrera, Joseph Lapenta, EMEA Marketing Director of Wrangler, Joseph Miriello, Group Digital & Technology Innovation Director of Miamo, and Iris Metenier, Coordinator of Sales and Marketing at Mavala.

The protagonists of the 2026 edition continue

The comparison is further extended with Luca Della Nesta, formerly Managing Director of Chanel's Fragrance & Beauty Division, Luisa Galindo Garzón, CMO of Swiijin, Maria Pestalozza, Global Sport Performance Brand Manager at Oakley, Matthew Molon, Digital Business & CRM Director of OVS, Raffaele Nardo, Senior Director EU Sales & Omnichannel at Assos of Switzerland, Salvador Jovells, Marketing manager at Hockerty, e Silvia Di Gianfrancesco, Senior Manager UX at VF Corporation. Added to these are Simone Pulzato, Business Strategy Principal of Hugo Boss, Valentina Pasotti, Senior Marketing Manager at MAC, Alexis Georgacopoulos, Director of ECAL, Andrea Castrovinci Seeker, Materials Engineer, Andrea Reid, Commercial Partners Lead at Microsoft, Beth Norton, Senior Director Global Brand & Content at Amplience, Bianca Bonetti, Moderator and Associate Network and Engagement, e Carlo Covini, Textile Accounts Manager Italy and Switzerland at Lenzing.

They complete the panel Claudia Glass, Founder of Swiijin, Fabrizio Consoli, Founder of Blue of a Kind, Gianluigi Solida, Business Developer at Deda Stealth, Jelena Tasić Pizzolato, Loomish Expert, Laura Greppi, Corporate ESG & Sustainability Manager of Pattern, Matthew Foglietta, Innovation Director of Framis Italia, Neil Van Zyl, Senior Partner Development Manager at Microsoft, Pascal Vuillomenet, Strategic Projects Manager at EPFL, Peter Poretti, Economic Development Director of the City of Lugano, and Rolf Buehler, Director Europe of Greater Zurich Area.

The last key entries of this edition

Also present Stefano Mocellini, Founder & CEO of Live Story, Tatiana Gatinskaya, Founder & CEO of ReConnect, Ugo Boveri, Board Member Ticino Moda & VP Finance International of Guess, Walter (Shi Xing Mi) Gjergja, Chief of Wellness and Founder, Alice Farella Monti, moderator and communication manager, Andrea Masiero, Chief Product Officer of Natzka, Andrea Zanetti, MD – Head Executives & Entrepreneurs Ticino of UBS, Dario Azzimonti, Lecturer-Researcher of IDSIA, Dom Carter, Chief Strategy Officer of Embryo, Eleonora De Canio, Consultant at Switzerland Global Enterprise, Francesca Manna, UX Researcher at LTCC, James Carozza, Director of Deloitte Digital, Gilberto Picareta, Global Account Manager Luxury Industry at Salesforce, Lorenzo Cantoni, Full Professor & Director at USI, Luca Ambrosini, CEO of SARTIQ.

Among other speakers, Alice Annovazzi, Chief Sustainability Officer of YKK, Andrea Bocchiola, Product, Marketing & E-commerce Director of Cassina, Andrea Negrini, Head of Digital CX at Timberland, e Andrea Pezzoni, Chief Omnichannel Officer of Pinalli.

They close the list Luca Pastorino, Area Vice President of Salesforce, Marco Milioli, CMO of Hyphen Group, Mino Caggiula, Architect and Founder, Paul Columbus, Founder & Managing Director, Paolo Roatta, Chairman & CEO of Ogat, Stefano Colombo, President of the Board of Directors of Agire, Carl Venter, AI Growth Expert at Amplience, Narada Zürrer, Founder & CEO of Neumoon, Natasha Finocchiaro Maurino, CEO & Founder of Cristallina Design, Daniele Panato, Community Development & IB Director of Dagorà, Mirta Scimonato, Regional VP Sales at Global-e, Jørgen Jørgensen, CEO of Norrøna, and Francesco Bottigliero, CEO of Solomei AI and Chief of Humanistic Technology for Brunello Cucinelli and Foro delle Arti.

“Lifestyle Innovation Day”: Innovation and lifestyle at the LAC in Lugano, Switzerland

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