Press conference: Norman Gobbi and Totem explain governance, skills, security, privacy, and the role of the Canton's tech sector.

Three videos accompany the transformation of ATED in association cloak for the world ICT and digital of the Canton TicinoThe first content tells the story of the presentation press conference and the organizational significance of this step; the second is dedicated to the speech of the President of the Council of State of the Republic and Canton of Ticino, Norman Gobbi; the third shows the presentation totem, a visual device through which the new associative architecture is synthesized and made immediately recognizable.

The change stems from a profound evolution in the sector. Founded in 1971ATED developed in a context where there were only a few dozen IT operators. Today, according to the data recalled during the presentation, Ticino has over 16,000 ICT professionals, which become approximately 18'000 including media and digital marketing. It is no longer a sector limited to data processing or IT systems management, but a broad ecosystem, made up of over 200 ICT professions and crossed by increasingly interdependent skills.

The first video documents this transition phase: ATED is not only updating its statute, but is also redefining its representative role. The new umbrella association intends to become a common home for digital, bringing together professionals, businesses, education, institutions, and social partners around issues that directly impact the region's competitiveness. The goal is to give voice to a sector that now spans every area of ​​production and administration, from cybersecurity to artificial intelligence, from digital collaboration to data protection.

The new structure includes four trade associations: APICT, dedicated to ICT professions; Cyber ​​Ticino, focused on cyber security; Digital Ticino, oriented towards the development of digitalisation; and DPO Ticino, focused on data protection and privacy. This vertical structure allows for a better understanding of the needs of different professional communities, while maintaining common coordination. It is a model that aims to overcome fragmentation by offering recognizable interlocutors across politics, administration, business, and the education system.

The second video highlights the institutional contribution of Norman Gobbi, who in his video message linked ATED's transformation to the Council of State's desire to promote the Canton's digital transformation. His speech emphasized the strategic dimension of the process: digital is not merely a technical issue, but a lever for public policy, economic development, security, training, and service quality. The institutional presence thus confirms the need for competent representation in a complex field, where regulatory, educational, and organizational decisions require specialized knowledge.

The third video, dedicated to the presentation totem, instead, conveys the visual and communicative dimension of the new direction. Through graphics, logos, and concise sequences, the totem immediately illustrates the structure of the new ATED and the relationship between the umbrella association and its professional bodies. It's not just a visual prop for the press conference, but a storytelling tool: it shows how the association's identity is translated into a simple, coherent language that's accessible even to those outside the ICT world.

Taken together, the three videos construct a coherent narrative: from the organizational decision to institutional legitimacy, to the visual representation of the association's new architecture. ATED aims to be a point of reference for an ecosystem facing crucial challenges: the attractiveness of digital professions, skills development, lifelong learning, cybersecurity, artificial intelligence, data protection, and public awareness. The association's own data, according to which nearly a third of the population lacks sufficient digital skills, confirms that digital culture has become a social as well as a professional issue.

The transformation into an umbrella association therefore marks the beginning of a more structured phase for Ticino's digital sector. It's not just about representing a growing sector, but about building a platform capable of connecting specializations, public responsibilities, and the region's real needs. From this perspective, the press conference, institutional intervention, and presentation stand become three pieces of the same story: that of a Canton attempting to organize its digital ecosystem in a more recognizable, competent, and forward-looking manner.

Thus ATED has become the umbrella association for ICT in Ticino.

Politician Norman Gobbi speaks about the revamped digital ATED

A virtual totem describes ATED's new IT home.

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